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Digital Marketing Manager, Hertz Brand

General Responsibilities
The primary mission of the Digital Marketing Manager role:
+ Plan and implement digital advertising campaigns such as SEM, social, display, video and other types of digital media.
+ Propose, coordinate, and support negotiations of strategic media plans based on agreed upon budgets by utilizing past campaign data to support the buy.
+ Perform competitive research and provide new ideas to increase bookings/transactions, lead generation, brand awareness, and engagement.
+ Prepare pre- and post-campaign presentations to convey media strategy and report on mid-campaign and post campaign wrap-ups against media goals
+ Collaborate across all functions of the organization to identify their paid digital media needs.
+ Support in the financials of media investments, assisting in the completion of media insertion orders and campaign billings
+ Control allocated media budgets against delivery on a weekly basis.
+ Advise on best use of visuals, ad positioning, and digital implementations for specific media campaigns.
+ Maintain media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots.
+ Monitor competitive landscape across digital channels and highlight important changes, initiatives, and best practices.
+ Evaluate emerging technologies and platforms.
+ Provide leadership, growth strategy, and perspective for adoption where appropriate.
+ Establish and maintain scalable processes that ensure best practices in campaign builds, targeting, audiences, messaging.
Additional responsibilities and core functions include:
+ Develop, evaluate and oversee the implementation of A/B testing protocols and procedures.
+ Assess media campaign results and propose improvements.
+ Complete and review digital materials for accuracy and timeliness of content, including creative trafficking sheets.
+ Manage all aspects of digital marketing operations, including key publisher/partner relationships and agency support.
+ Work with cross-functional teams, providing impactful analytical insight.
+ Stay current on market, competition, and trends including analyzing current promotional marketing tactics, concepts, practices, and procedures
+ Assist in defining the objective, scope, and prioritization of product initiatives.
+ Other tasks as assigned.
Mandatory Requirements
+ Degree in Marketing, Advertising or other business discipline (MBA highly preferred)
+ 7 to 10 years of experience in Digital Marketing.
Knowledge:
+ Experience with media buying and planning.
+ Demonstrate expert-level knowledge of SEO/SEM and paid advertising with a proven track record of successful results
+ 5-7 years implementing successful paid, omnichannel advertising strategies.
+ Knowledge of paid advertising platforms including but not limited to paid search, paid social, content marketing, video and programmatic platforms.
+ Proactive with account recommendations and sharing industry insights.
Skills:
+ Google Ads and Google Analytics certification/accreditation a plus.
+ Proficient in MS Office, especially Excel.
+ Able to prioritize and multitask multiple projects in a fast-paced environment.
+ Ability to work under tight deadlines and keep others on schedule.
+ Maintain exceptional attention to detail and high standards of quality on all work produced.
+ Agency experience preferred.
Preferred Requirements
EEO/AA: Females/Minorities/Disabled/Vets
Job ID _160871_
\# Positions _1_
Pos. Category _Marketing_
Division _RAC_
Position Type _Regular Full Time_


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