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Director, Hertz Brand Marketing

General Responsibilities
About the Role
We are looking for an experienced brand manager who is passionate about driving our rental car brand to success through continual data-driven insights and delivery of results-oriented and revenue-driving marketing campaigns. This is a position for those who love working in a fast-paced and dynamic environment.
The primary mission of the Director, Hertz Brand Marketing role is to brand consideration:
+ Translate the Hertz brand strategy into successful brand plans, go-to-market strategies, and marketing campaigns
+ Help establish business objectives, strategies, campaigns, and tactics that will successfully meet the financial plan and align to Hertz brand
+ Lead key integrated Brand Go-To-Market campaigns. Define the strategy for going to market and the correct KPI, securing and managing the budget. Lead and manage all creative concept work and coordinate with performance team for marketing measurement.
+ Own the operationalizing of the Hertz brand internally and the communication of the brand to the organization. Create clear milestone for rolling out and measuring the impact of the brand internally and distribute reporting to show delivery against KPIs
+ Manage brand marketing budgets
+ Build agency and channel vendor relations to support all the needs of Marketing.
+ Lead brand training programs for all levels of the organization. Design the curriculum, create the content and manage the delivery.
+ Own and Identify and champion projects that will have brand and business impact, for example thought leadership
+ Stay current on market, competition, and trends including analyzing current marketing tactics, concepts, practices and procedures
Key Result Areas
+ Develop, implement, and measure marketing campaigns to connect with key customer segments and meet revenue targets
+ Support growth of brand strategy among internal marketing teams, including Loyalty, Customer Experience, Digital Marketing, and Social Media
+ Drive brand strategy updates across organization to successful execution
Mandatory Requirements
Educational Background
Degree in Marketing, Advertising or other business discipline (MBA highly preferred)
Professional Experience
7-10 years of experience in Marketing. A proven track record in brand management positions
Travel Industry experience or CPG experience a plus
+ Brand Marketing
+ Campaign Performance & Analysis
+ Financial Reporting & Financial Statements
+ Market Research
+ Integrated Marketing Communications
+ Digital Marketing
+ Agency Relations
+ Brand Management
+ Data-driven decision making and results-oriented (and measurable) focus
+ Able to understand and interpret analytical reports/research
+ Ability to review financial results and drive strategies/actions based on data
+ Strong Excel, PowerPoint skills ? ability to create senior-level reports and communicate recommendations, both verbally and written
+ Strategic Thinking
+ Analytical understanding
+ Drives Collaboration
+ Effective Communication
+ Demonstrates Initiative
+ Agility and Adaptability
Job ID _162585_
\# Positions _1_
Pos. Category _Marketing_
Division _RAC_
Position Type _Regular Full Time_

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